Helping Companies Sell Their
Products and Services Profitably

Founded in 1995, Direct Impact is a full-service marketing firm that helps companies sell more products profitably. We understand the multi-channel marketing and sales requirements in the B2B space and have experience building effective lead generation and nurture marketing programs that result in productive selling opportunities. We also build programs that help support and strengthen a company’s core positioning and brand.

 

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Knowledge of and Experience with Building Products

If your products are used in the construction and renovation of buildings, you probably won’t find a more qualified marketing partner than Direct Impact. In addition to our extensive experience with a wide range of building product manufacturers, we have a construction economist on staff with 25 years in the industry, consulting with and leading manufacturing companies.

We understand the specification (and substitution) process and the relationships between architects, specifiers, engineers, contractors/design-build firms and owners. And we also know how to effectively use third party construction data (Dodge, Reed, etc.) to dramatically enhance a company’s marketing efforts and increase the return on this investment.

We understand your sales channels

Sales and marketing alignment

Experts in targeting and selling to a wide range of audiences