Helping Companies Sell Their
Products and Services Profitably

Founded in 1995, Direct Impact is a full-service marketing firm that helps companies sell more products profitably. We understand the multi-channel marketing and sales requirements in the B2B space and have experience building effective lead generation and nurture marketing programs that result in productive selling opportunities. We also build programs that help support and strengthen a company’s core positioning and brand.

 

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History

Direct Impact was founded in 1995 as a direct marketing firm. Since that time, we have developed an expertise and focus on business-to-business/industrial marketing and expanded our service offering to include virtually any marketing-related activity a B2B company could need, both traditional and digital.

With our roots in direct, one-to-one marketing, direct mail remains one of our core competencies…and we still consider it to be one of the very best lead generation tactics available. However, it is really the results-based philosophy behind direct marketing that has remained at our core — with measurement and ROI our focus — which continues to drive nearly everything we do today.

Our Approach: Analyze, Plan, Execute

Capabilities

Principals