Our Approach: Analyze, Plan, Execute
We offer a very straightforward approach to marketing — one that treats each client and each situation differently, yet employs a common and proven methodology for solving problems and meeting objectives. While we always rely on our experience with other situations, we never rely on a “cookie cutter” solution to your unique challenges.
Analysis – We don’t begin any work without carefully analyzing your current situation and discussing your specific goals and objectives. If we don’t know your industry, we’ll learn it. We’ll get to know your competitors, your customers and prospects, your sales channels — how each of them behaves, and why.
Strategy/Planning – Whatever your challenge, we have the experience and expertise to develop a solution…whether it’s a singular program or a complete annual marketing plan. This includes determining exactly which audiences we will need to communicate with to achieve your objectives, the messaging that will persuade each audience to take the necessary actions and the most cost-effective ways to deliver our messages.
Execution – Once a plan is in place, we can execute whatever tactics are needed. We have experience in virtually every form of marketing a business-to-business company could need. And if your needs include creative development, you’ll have a hard time finding a more capable team than you’ll get with Direct Impact. Our strategic approach to creative means we target the right message to the right audience, helping us generate the intended actions to deliver your desired results.
History
Capabilities
Principals