New leads are the lifeblood of most companies, which typically spend a great deal of money to get them (on tradeshows, SEO, cold calling and more). But what happens after that new prospect doesn’t turn into an immediate sale? That’s where many companies drop the ball, by not having a formal process in place to nurture those leads until they are ready to buy. We believe that responsibility belongs to marketing, not sales. And we have the process and technology solution to continually reach out to leads, monitor their behavior, measure their interest level and deliver them to sales when appropriate.
