Helping Companies Sell Their
Products and Services Profitably
Founded in 1995, Direct Impact is a full-service marketing firm that helps companies sell more products profitably. We understand the multi-channel marketing and sales requirements in the B2B space and have experience building effective lead generation and nurture marketing programs that result in productive selling opportunities. We also build programs that help support and strengthen a company’s core positioning and brand.
B2B Insights & Conversations
Is the Distributor Channel Still Critical to Manufacturers of Commercial Building Products? You Bet It Is!
Wow, this is a complicated topic. Commercial building products distributors operate using varying business models. What has happened over the years is a deterioration of the stocking distributor. Many of the distributors have turned into bid houses and/or brokers of … Continue reading →
